Not all companies need a full-time CMO.
What ambitious businesses do need is someone who makes marketing work in service of growth.
I join law firms and scale-ups for 8–16 hours a week - offering a strategic compass for their market approach. No fluff, just pragmatic results without the cost of a permanent senior hire.
A Fractional CMO is a senior marketing executive who provides strategic marketing leadership to organisations on a part-time or interim basis.
You get access to C-level expertise without the cost of a full-time hire - typically working 8 to 12 hours per week.
A Fractional CMO defines your marketing strategy, leads your team, and aligns marketing with business goals.
For law firms, this includes brand positioning, business development support, and building visibility for practice groups and individual lawyers.
A Fractional CMO is the right choice when your organisation needs senior marketing leadership but is not ready for a full-time CMO. Common situations include rapid growth, a leadership gap, or a new market entry.
For law firms, it is often the right moment when the firm wants to grow beyond referrals and build a more strategic marketing function.
An interim CMO is typically a full-time temporary hire who fills a vacant position for a set period. A Fractional CMO works part-time on an ongoing basis and is often more cost-effective. A Fractional CMO focuses on strategic leadership rather than day-to-day management.
