“Farah joined our executive team and immediately made impact with her thoughtful and constructive contributions. Farah is conceptually strong, understands the bigger picture and has the ability take teams along in her strategic thinking. She is determined to stay away from ‘middle of the road’, thinks outside the box, creative, passionate and with positive energy. Farah has lead a new brand positioning and put together a holistic communication and marketing strategy. Farah is a true professional and an asset for any executive team.”