As your Fractional CMO, you get access to expert marketing leadership at a fraction of the cost
A Fractional CMO is your dedicated part-time Chief Marketing Officer, adept at handling strategy development, overseeing implementation, and managing your marketing team. This solution is particularly great for organizations with a marketing spend of <1mio Euro per year. Unlike interim CMOs committed to 32-40 hours for a fixed duration, I will efficiently provide marketing leadership for 4-12 hours a week. You pay for high-end expertise, benefiting from a longer-term commitment and consistency in strategy.
In a typical 8-hour-a-week commitment, I cover:
- 2 hours of strategy development and implementation
- 3 hours co-creating and reviewing marketing initiatives
- 1 hour for Team meetings
- 2 sessions of 1-hour 1-1 training on the job
Your key Benefits:
Strategic Excellence: Just like every successful sports team relies on a coach for winning strategies, your business needs a well-defined marketing strategy. As an industry chameleon, I leverage diverse experiences. This enables me to cherry-pick the best practices from various industries and tailor a strategy precisely fitting your business needs.
Eliminate Random Acts of Marketing: Bringing in a Fractional CMO provides your organization with strong marketing leadership, fostering clarity and direction. This not only enhances team productivity but also boosts morale, making everyone feel valued, while ensuring that all activities directly and measurably contribute to your business goals.
Budget-Friendly Expertise: Opting for a Fractional CMO eliminates the need to tie up your capital in a single C-level hire. This cost-effective solution lets you benefit from CMO expertise without the financial burden of a full-time executive or the lack of strategy continuation that occurs when the determined timescope of an interim ends. It’s a win-win scenario where you get the strategic leadership you need without straining your payroll.
Partner with me to:
- Elevate your marketing strategy.
- Drive meaningful business growth.
- Tailor a commitment to your specific requirements.
Guaranteed business results: No room for Marketing fluff or vanity metrics
As a growth strategist, my focus is on ensuring that your business attracts the leads, funding, and talent required to reach your ambitions. My approach centers on pragmatic immediate improvements, always keeping activities in the context of your overarching goals. This ensures a comprehensive strategy that not only tackles current issues but also contributes to the sustained growth and success of your business
Here’s an overview of the areas I cover:
Marketing Strategy: Research – nurturing an outside-in perspective | Determine Target Segments | Business and Brand Positioning | Setting SMART Objectives & KPIs | Brand Identity | Conversion-Driven Marketing Funnel that Mirrors the Client Journey | Determine Marketing Tactics (Integrated Marketing Communication) | Content Strategy | Digital Marketing | Campaign Planning | Strategic Partnerships | Analytics and Reporting | Data-Driven Decision Making | Budget Management
Lead Generation: Performance & Growth Marketing to attract Clients and/or Funding | Conversion-Driven Client and Investor Funnel | Customer Experience Optimization | Sales and Marketing Alignment
Talent Acquisition: Employer Brand | Employer Value Proposition | Conversion-Driven Recruitment Funnel that Mirrors the Talent Journey | Communications and HR Alignment
Behavioral Change Interventions: Enabling the Company to “Walk The Talk” | Develop Interventions to Overcome Resistance and Barriers to Change
Team Development: Optimize (Cross-Department) Team Collaboration | Break Internal Silos | On-the-Job Training on Marketing Strategy and Business Development | Optimize Complex Stakeholder Management | Integrate Team Cultures & Processes Post M&A.
Guaranteed business results: No room for Marketing fluff or vanity metrics
As a growth strategist, my focus is on ensuring that your business attracts the leads, funding, and talent required to reach your ambitions. My approach centers on pragmatic immediate improvements, always keeping activities in the context of your overarching goals. This ensures a comprehensive strategy that not only tackles current issues but also contributes to the sustained growth and success of your business
Here’s an overview of the areas I cover:
Marketing Strategy: Research – nurturing an outside-in perspective | Determine Target Segments | Business and Brand Positioning | Setting SMART Objectives & KPIs | Brand Identity | Conversion-Driven Marketing Funnel that Mirrors the Client Journey | Determine Marketing Tactics (Integrated Marketing Communication) | Content Strategy | Digital Marketing | Campaign Planning | Strategic Partnerships | Analytics and Reporting | Data-Driven Decision Making | Budget Management
Lead Generation: Performance & Growth Marketing to attract Clients and/or Funding | Conversion-Driven Client and Investor Funnel | Customer Experience Optimization | Sales and Marketing Alignment
Talent Acquisition: Employer Brand | Employer Value Proposition | Conversion-Driven Recruitment Funnel that Mirrors the Talent Journey | Communications and HR Alignment
Behavioral Change Interventions: Enabling the Company to “Walk The Talk” | Develop Interventions to Overcome Resistance and Barriers to Change
Team Development: Optimize (Cross-Department) Team Collaboration | Break Internal Silos | On-the-Job Training on Marketing Strategy and Business Development | Optimize Complex Stakeholder Management | Integrate Team Cultures & Processes Post M&A.
As your Fractional CMO, you get access to expert marketing leadership at a fraction of the cost
A Fractional CMO is your dedicated part-time Chief Marketing Officer, adept at handling strategy development, overseeing implementation, and managing your marketing team. This solution is particularly great for organizations with a marketing spend of <1mio Euro per year. Unlike interim CMOs committed to 32-40 hours for a fixed duration, I will efficiently provide marketing leadership for 4-12 hours a week. You pay for high-end expertise, benefiting from a longer-term commitment and consistency in strategy.
In a typical 8-hour-a-week commitment, I cover:
- 2 hours of strategy development and implementation
- 3 hours co-creating and reviewing marketing initiatives
- 1 hour for Team meetings
- 2 sessions of 1-hour 1-1 training on the job
Your key Benefits:
Strategic Excellence: Just like every successful sports team relies on a coach for winning strategies, your business needs a well-defined marketing strategy. As an industry chameleon, I leverage diverse experiences. This enables me to cherry-pick the best practices from various industries and tailor a strategy precisely fitting your business needs.
Eliminate Random Acts of Marketing: Bringing in a Fractional CMO provides your organization with strong marketing leadership, fostering clarity and direction. This not only enhances team productivity but also boosts morale, making everyone feel valued, while ensuring that all activities directly and measurably contribute to your business goals.
Budget-Friendly Expertise: Opting for a Fractional CMO eliminates the need to tie up your capital in a single C-level hire. This cost-effective solution lets you benefit from CMO expertise without the financial burden of a full-time executive or the lack of strategy continuation that occurs when the determined timescope of an interim ends. It’s a win-win scenario where you get the strategic leadership you need without straining your payroll.
Partner with me to:
- Elevate your marketing strategy.
- Drive meaningful business growth.
- Tailor a commitment to your specific requirements.